DIGITAL MARKETING

Mobile marketing statistics compilation Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development Today, according to the latest Digital Future in Focus report from comScore, we're long past this tipping point in some countries with India, Mexico and Indonesia having more than up to four times higher smartphone vs desktop audience. The mobile statistics that the team at Smart Insights curate in the regular updates to this article are grouped under these headings for key questions marketers need to answer about mobile to help them compete: TOPIC 01. Time spent using mobile media TOPIC-02. Percentage of consumers using mobile devices TOPIC-03. How many website visits are on mobile vs desktop devices? TOPIC-04. Mobile conversion rates vs desktop and visit share for e-commerce sites? TOPIC-05. Mobile app vs mobile site usage? TOPIC-06. How important are mobile ads? TOPIC-07. What percen...

How to plan a social media marketing campaign, step by step To make sure your campaign is as successful as possible, you need to plan and strategy the campaign in advance. Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that you want to capitalize on, or maybe you’re releasing a brand new product, there are always plenty of reasons to start a new social media marketing campaign. But in order to make sure your campaign is as successful as possible, you need to plan and strategy the campaign in advance. In this blog post, I'll share seven steps you need to go through to help plan a social media campaign to improve your chances of achieving your goals. 1. Set campaign goals The first question you need to ask before a campaign is: why am I running this campaign? Answering this question will determine other steps you take during your campaign. Generally, common goals for running social media campaigns include: 1. I...